Summary of Beyond Viral

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Beyond Viral book summary
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Rating

7 Overall

8 Applicability

6 Innovation

6 Style


Recommendation

Kevin Nalty, affectionately known as “Nalts” by YouTube fans, is one of the website’s most-viewed personalities. He’s also an experienced marketer who has worked with Coca-Cola, Microsoft, Starbucks and Fox Broadcasting. Here he helps fellow marketers use the evolving world of online video sharing to promote their brands. Not surprisingly, a dominant underlying theme is the wisdom of collaborating with established “weblebrities” who already have a large, loyal audience – such as Nalts himself. The book offers gems of knowledge, but it’s quite disorganized, so they’re tricky to find. getAbstract suggests that the book may be more helpful to webstar wannabes who are already familiar with the subject.

In this summary, you will learn

  • How marketers can use video-sharing sites to promote their brands,
  • What basic rules you should follow in online video sharing, and
  • How to become a YouTube star.
 

About the Author

Frequent public speaker Kevin Nalty, known as “Nalts” on YouTube, founded Nalts Consulting. He was marketing director at Merck and Johnson & Johnson.

 

Summary

YouTube 101
The standard definition of “online video” refers to video content people view on their computers. However, this definition is evolving with smart phone technology that allows individuals to view videos on their mobile devices. The world’s number two search engine, YouTube, ...

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