The number of bloggers and readers continues to climb. Bloggers don’t censor themselves; they feel free to say anything about anyone. Yet big-name companies such as Boeing, GM and IBM have begun to include blogs in their communication strategies. They understand that they can take advantage of blogs’ power and influence. In an easy-to-read, conversational style, much like the blogs themselves, Shel Holtz and Ted Demopoulos explain how you can use blogs, both internally and externally. They also dig into why and how you should monitor blogs - even if you decide not to start your own. getAbstract recommends this introduction to communication directors and others who wish to understand blogging from a business perspective. If your business has already joined the blogosphere, you’ll benefit from the book’s discussion of tracking and monitoring.
In this summary, you will learn
- What blogging is;
- How to start and promote a blog; and
- How a blog can improve your business.
About the Authors
Shel Holtz is a speaker, writer and corporate communication consultant. Ted Demopoulos is a consultant and speaker who focuses on technology, security and business.