Have you ever thought of blogging? Whether you work for a large company, are out to promote your talents or business, or want to offer your opinions on an issue or hobby that matters to you, you can successfully blog. Today’s blogging software means you can start a blog as quick as a wink. Follow Mark W. Schaefer and Stanford A. Smith’s handy guide to setting up a business or personal blog that will attract the traffic you want. If you’ve never blogged before, getAbstract thinks you’ll find the authors’ advice invaluable. Even cyberspace veterans will glean good tips.
In this summary, you will learn
- What elements make up a successful business or personal blog, and
- How you can master them.
About the Authors
Mark W. Schaefer is a longtime blogger and head of Schaefer Marketing Solutions. Stanford A. Smith of Pushing Social consults in social-media marketing.