Summary of Born to Blog

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Born to Blog book summary


7 Overall

8 Applicability

6 Innovation

7 Style


Have you ever thought of blogging? Whether you work for a large company, are out to promote your talents or business, or want to offer your opinions on an issue or hobby that matters to you, you can successfully blog. Today’s blogging software means you can start a blog as quick as a wink. Follow Mark W. Schaefer and Stanford A. Smith’s handy guide to setting up a business or personal blog that will attract the traffic you want. If you’ve never blogged before, getAbstract thinks you’ll find the authors’ advice invaluable. Even cyberspace veterans will glean good tips.

In this summary, you will learn

  • What elements make up a successful business or personal blog, and
  • How you can master them.

About the Authors

Mark W. Schaefer is a longtime blogger and head of Schaefer Marketing Solutions. Stanford A. Smith of Pushing Social consults in social-media marketing.



A Blogger Is Born
No matter what your motivation – for business, for personal promotion or to share an opinion – anyone can create a successful blog. Follow several basic guidelines to ensure that your blog takes off. You must: 1) be willing to invest the time necessary to “find your voice...

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Contained in Knowledge Pack:

  • Knowledge Pack
    Corporate Blogging
    How to create interesting blog entries that add value to your company.

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