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If you drink Coke or Evian, fly British Air, drive Toyota or BMW, wake up with Colombian coffee or go to sleep with Tylenol PM, then you’ve experienced the power of brands.


8 Overall

6 Applicability

9 Innovation

10 Style


This visually stunning, insightful and clever book was published to coincide with a major exhibition of the same name at the Victoria and Albert Museum in London, England. The exhibit’s curator, Jane Pavitt, is also the book’s editor. She has selected essays on branding and its impact on consumers and culture that take a challenging look at the phenomenon of international consumerism and how it came to be. With its wonderful illustrations, including photos of products, advertisements and retail outlets spanning the entire 20th century, this richly detailed book will make a beautiful addition to any library, but is far too insightful to be relegated to a mere showpiece. So getAbstract recommends that you don’t stop with the pictures. Read this informative and often irreverent set of essays by critics, historians, scholars, designers and business experts. This exhibit packed between hard covers is an innovative way to view – and truly understand – the power of branding.

In this summary, you will learn

  • What branding is
  • The history of branding
  • How brands have become an integral part of modern life


Brand names consume your visual world and affect your daily life with an undeniable power to influence tastes, preferences, ideas and behavior. Provocative debates continue regarding the global power of the proliferation of branding, including the branding of personalities. How...
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About the Author

Jane Pavitt is Senior Research Fellow at the Victoria and Albert Museum and the University of Brighton in England. She has written widely on aspects of design and design history, and has organized a number of major exhibitions. Ms. Pavitt edited and wrote two of its essays.

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