Summary of Breakthrough Branding
How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
The basics of branding have evolved: How do you break through to the next level?
Accurate positioning, target marketing, and sharp visuals and design are not new branding concepts, yet digital media alter how they function. Branding expert Catherine Kaputa realigns the basics of branding to incorporate the game-changing influences of digital media. She covers business and personal branding extensively, presenting relatable – if disconnected – case stories of über-successes such as Zappos and Apple. Her useful and engaging, though fragmented, report reaches beyond the normal range of case studies to include Red Bull and Whole Foods. getAbstract recommends Kaputa’s lively saga to entrepreneurs, small-business owners and anyone with a great business idea.
In this summary, you will learn
- What being a “brand entrepreneur” means,
- How to develop a “small idea” into a successful brand and
- How well-known companies built solid brands.
Comment on this summary
4 years agovery good audio book
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