Summary of Cashvertising

How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Career Press, more...

Buy the book

Cashvertising book summary
Why some ads make people buy and others don’t: the ad agencies’ best-kept secrets.


8 Overall

8 Applicability

7 Innovation

8 Style


Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers’ deepest desires and impulses. Although Whitman’s advice is applicable to all modes of advertising, he focuses on print advertising; thus, some readers might wish for more insights on Web copy or broadcasting. Still, getAbstract strongly recommends Whitman’s compelling delivery of crucial advertising advice.

In this summary, you will learn

  • What consumers’ fundamental desires are
  • What motivates them to buy
  • How to use consumer psychology to gain better results from your advertising


What Consumers Want
Effective advertising motivates people to spend money on a product or service. Yet, most advertising professionals lose sight of that objective, aiming instead to be clever or cute, or to win creative awards. Awards may gratify your ego but they don’t boost sales. Why...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Author

Drew Eric Whitman has taught the psychology behind the consumer response for more than 23 years. He has worked as a consultant for the American Legion, Amoco, Texaco and many other organizations.

Comment on this summary

More on this topic

Customers who read this summary also read

More by category