Summary of Digilogue
How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer
Even the best analog businesses must have a digital component. Heart and mind must meet.
Digitization and the Internet radically transformed businesses of every size and type. Google and Apple, for instance, leveraged digitization to become commercial powerhouses. Other firms, dinosaurs unable or unwilling to adapt to the digital dynamic, disappeared. More will surely fade if they can’t figure out how to stay relevant. Futurist Anders Sörman-Nilsson explains why the companies that succeed are the ones that can combine old-school analog qualities that appeal to the heart with current digital qualities that appeal to the mind. Sörman-Nilsson is an excellent guide to the digital world for analog traditionalists. getAbstract recommends his reasoned, compelling guidebook to students, historians, investors, futurists, entrepreneurs and start-ups.
In this summary, you will learn
- What “analog anachronism” and “digital disruption” mean to your business
- Why “digilogue” is the right goal for your firm
- How to achieve it
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