Summary of Digilogue

How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

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Digilogue book summary
Even the best analog businesses must have a digital component. Heart and mind must meet.


7 Overall

7 Applicability

8 Innovation

7 Style


Digitization and the Internet radically transformed businesses of every size and type. Google and Apple, for instance, leveraged digitization to become commercial powerhouses. Other firms, dinosaurs unable or unwilling to adapt to the digital dynamic, disappeared. More will surely fade if they can’t figure out how to stay relevant. Futurist Anders Sörman-Nilsson explains why the companies that succeed are the ones that can combine old-school analog qualities that appeal to the heart with current digital qualities that appeal to the mind. Sörman-Nilsson is an excellent guide to the digital world for analog traditionalists. getAbstract recommends his reasoned, compelling guidebook to students, historians, investors, futurists, entrepreneurs and start-ups.

In this summary, you will learn

  • What “analog anachronism” and “digital disruption” mean to your business
  • Why “digilogue” is the right goal for your firm
  • How to achieve it


Analog Versus Digital
In one corner: “Analog Anachronism,” the long-time champ. In the other corner: “Digital Disruption,” a tough fighter with a great future. Analog Anachronism has terrific fighting assets. He’s wise and canny, with great experience. He wins with personal and face-to...
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About the Author

Anders Sörman-Nilsson, an Australian-Swedish futurist, founded Thinque, a strategy think tank. He is a TEDGlobal member and a TEDx keynote speaker.

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