Summary of Disruptive Marketing
Copyright © 2016 AMACOM, a division of American Management Association
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
Social data expert Geoffrey Colon maintains that traditional marketing is dead, so he outlines a different path: “disruptive marketing.” Colon explains what disruptive marketing is, how it works, and how companies can use it to promote their products and services. He does an admirable job of explaining disruptive marketing, even though this innovative tactic “changes by the millisecond.” Colon pays particular attention to how you can use disruptive marketing’s advanced analytical and creative tools to support your marketing efforts. getAbstract recommends his insightful tactics to businesspeople who suspect that their current marketing efforts are missing the mark.
In this summary, you will learn
- How “disruptive marketing” works,
- What goals it pursues,
- What traits distinguish disruptive marketers,
- How to reach consumers by being “social by design” and
- What new trends to expect in disruptive marketing.
About the Author
Social data expert Geoffrey Colon is a Microsoft communications designer. Using social data and digital tools, he focuses on growth marketing for Microsoft search advertising products.
Comment on this summary
4 months agoMakes some great points, thought I think disruptive might be a misnomer, it sounds to me like 'engaged marketing.'
3 months agoFair comment - I agree.
Customers who read this summary also read
Linda J. Popky
Laurence Minsky and Colleen Fahey
Kogan Page, 2017
Kogan Page, 2015