Summary of Disruptive Marketing
What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
Copyright © 2016 AMACOM, a division of American Management Association
“Disruptive marketing” offers new social business models, unique shopper experiences and fresh tactics.
Social data expert Geoffrey Colon maintains that traditional marketing is dead, so he outlines a different path: “disruptive marketing.” Colon explains what disruptive marketing is, how it works, and how companies can use it to promote their products and services. He does an admirable job of explaining disruptive marketing, even though this innovative tactic “changes by the millisecond.” Colon pays particular attention to how you can use disruptive marketing’s advanced analytical and creative tools to support your marketing efforts. getAbstract recommends his insightful tactics to businesspeople who suspect that their current marketing efforts are missing the mark.
In this summary, you will learn
- How “disruptive marketing” works,
- What goals it pursues,
- What traits distinguish disruptive marketers,
- How to reach consumers by being “social by design” and
- What new trends to expect in disruptive marketing.
About the Author
Social data expert Geoffrey Colon is a Microsoft communications designer. Using social data and digital tools, he focuses on growth marketing for Microsoft search advertising products.
Comment on this summary
1 week agoMakes some great points, thought I think disruptive might be a misnomer, it sounds to me like 'engaged marketing.'
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