Summary of Drunk Tank Pink

And Other Unexpected Forces that Shape How We Think, Feel, and Behave

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Drunk Tank Pink book summary
Even if you don’t know it, subtle forces influence your thoughts, feelings and behavior.


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When prison officials learned that a certain shade of pink soothed aggression, they painted holding cells that happy hue. The pink cells reduced violence and calmed agitated inmates – offering just one example of the external forces that affect how you think, act and feel. As social psychologist and author Adam Alter explains, “Your mind is the collective end point of a billion tiny butterfly effects.” Alter loses momentum describing multiple social psychology research studies. However, he does a better job exploring how some hidden influences steer people toward better decisions. If you want to know how these forces affect you, getAbstract believes Alter can grant you greater control over your destiny – or, at least, over the color of your office.

In this summary, you will learn

  • How your environment influences your thoughts, feelings and behavior;
  • What forces shape your worldview; and
  • How awareness of these forces can help you understand and modify your behavior.


“Drunk Tank Pink”
A study measured young men’s level of strength after they stared at either a blue piece of cardboard or a pink one. In almost every case, looking at the color pink sapped their strength and soothed their aggressive tendencies. This phenomenon captured the imagination ...
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About the Author

Adam Alter is a doctor of social psychology, a lecturer and assistant professor at the Stern School of Business at New York University.

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