Summary of e-Riches 2.0
Next-Generation Marketing Strategies for Making Millions Online
AMACOM, a division of American Management Association
Facebook isn’t just for kids. Use social networks and other Internet tools to increase your sales and profits.
The Internet is a gold mine. Those who know how to stake their cyberclaims can make huge fortunes. However, scoring on the Internet takes knowledge and skill. You have to understand the baffling, ever-changing world of cyberspace to prosper there. That’s where e-commerce expert Scott Fox can help. In his book, Fox breaks down Internet entrepreneurship into basic chunks. In clear language, he explains how companies and individuals can use the Internet to market their products and services. Although Fox’s leap onto the social-media bandwagon is too tardy to be original, getAbstract believes marketing professionals and small-business owners who are lost in cyberspace can pick up some useful e-business tips in his smart how-to guide. Caveat emptor: This book can give you a real boost if you’re looking for novel ways to make money during these difficult economic times. However, the author uses this work to promote his other e-services.
In this summary, you will learn
- How companies and individuals can make money on the Internet;
- Which online social networks, applications and tools to use; and
- How to use them most effectively.
About the Author
Scott Fox is an e-business adviser to Live Nation and numerous other corporations and individuals. Author of the bestselling Internet Riches, he writes the E-Commerce Success blog.
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