Summary of Europe's New Privacy Law Will Change the Web, and More

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Wired writer Nitasha Tiku provides an overview of the consumer-oriented General Data Protection Regulation (GDPR), which takes effect in the European Union in May 2018, and how it fits in with current and soon-to-be-ratified laws. Tiku references recent studies and explains reactions by tech and advertising companies as well as privacy advocates. getAbstract recommends this article to EU citizens and managers of data-collecting businesses who aren’t yet familiar with the new privacy laws.

In this summary, you will learn

  • What the General Data Protection Regulation (GDPR) entails,
  • How it folds into existing regulations and
  • How some companies are handling the change.
 

About the Author

Nitasha Tiku is a senior writer for Wired, where she covers Silicon Valley technology and culture.

 

Summary

On May 25, 2018, global companies will have to mind the General Data Protection Regulation (GDPR). The new EU law will swing the balance of power from companies to the consumer. It requires companies to ensure that EU users are aware which data the firms collect. Before gathering personal data – including  location data or IP addresses – companies must obtain consent and tell consumers how they will use the information. In addition, users will be able to request edits of incorrect data and limit the use of their data. Gathering “sensitive data,” including information about race and political affiliation, is subject to even stricter regulation. Social networks, for example, will have to erase pictures a user posted as a minor if the user asks them to. Companies will also need to ask search engines and other websites to take down and delete the images. The GDPR incorporates many rights that already existed in the European Union but standardizes them across all member countries, thus enabling enforcement. Noncompliance with the new law can lead to fees up to 4% of a company’s annual global revenue.

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