Summary of For Immediate Release

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Rating

7 Overall

7 Applicability

6 Innovation

7 Style


Recommendation

Considering the 24-hour news cycle and the explosion of social media, getting your voice heard by using public relations is more challenging than ever. But fear not: Ronn Torossian of 5W Public Relations (5WPR), writing with business author Karen Kelly, shares his observations and ideas. You’ll hear a lot – a lot – about 5WPR’s clients and the daring deeds that Torossian accomplished on their behalf. But you’ll also glean helpful tips on PR that cut through the cacophony. getAbstract believes PR professionals, including beginners who are just finding their way, can benefit from this book.

In this summary, you will learn

  • What constitutes effective public relations and
  • How you can achieve it.
 

About the Authors

Ronn Torossian founded and serves as chief executive officer of 5W Public Relations. Karen Kelly is a business writer.

 

Summary

The Benefits of Public Relations
Many business owners lack a basic understanding of public relations. They consider it a luxury, are unsure of how much benefit it provides and worry that it will be a poor investment. But in today’s dynamic media landscape, PR is more important than ever...

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