Summary of Get Scrappy

Smarter Digital Marketing for Businesses Big and Small

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Get Scrappy book summary
Branding expert Nick Westergaard shows how to integrate all your online marketing for maximum impact.


7 Overall

8 Applicability

6 Innovation

7 Style


Embrace a “scrappy” mind-set to develop superior marketing, even if your company is small and lacks resources. Online marketing expert Nick Westergaard provides spot-on, adept advice as he explains how to make a big impact by leveraging the right social networks and the most appropriate digital marketing tools. His scrappy marketing system offers an upbeat, comprehensive strategy for achieving great results with limited resources. It will be a particular boon to those who are building up their online presence. getAbstract recommends his informative, results-oriented social-media tips to help you power up your online marketing strategy.

In this summary, you will learn

  • How a “scrappy” mind-set can help you attain your marketing goals and
  • How to market successfully online even with limited resources.


“Eddie the Terrible”
In late 2014, the Humane Society of Silicon Valley in Millbrae, California, took in a little Chihuahua that its staff members named Eddie the Terrible. Eddie has no saving graces. He yaps at other dogs. He has no use for kids. He is the bratty canine embodiment of “...
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About the Author

Nick Westergaard, chief brand strategist at Brand Driven Digital, hosts the On Brand podcast.

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