The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization (SEO) in helpful detail. Have you wondered if you need professional input in this area? Read here to find out how expert guidance, copywriting, site design and Web master services can supplement your efforts, and boost your visibility and sales. Viney explains how to assess your current results. He tells you how to make sure your Web page appears among search results in productive positions, but he doesn’t overpromise about what you can accomplish. Much of his information is quite detailed and technical, but relatively accessible and applicable. However, it is somewhat vulnerable to becoming outdated, in places, if Google alters its current parameters. getAbstract expects future editions to handle that little problem quite nicely.
In this summary, you will learn
- What seven steps you can take to increase your presence and prominence in Google search results;
- How to use the “Discovery-Attractiveness-Deployment” process to mount the best key words;
- When it makes sense to pay for Google ads; and
- What free tools from Google will help you understand your Web site and reach more buyers.
About the Author
David Viney consults for large companies and helps his clients optimize their marketing through search engines. He is a graduate of the London School of Economics and a chartered accountant.
Get the key points from this book in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
Customers who read this summary also read
Sean V. Bradley
Kogan Page, 2016
Penguin Group (USA), 2010