Summary of Get to the Top on Google

Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings – and Stay There

Nicholas Brealey Publishing, more...

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Get to the Top on Google book summary
How to understand Google’s ranking system – and how to move to the top of the search results list.

Rating

9 Overall

9 Applicability

8 Innovation

7 Style

Recommendation

The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization (SEO) in helpful detail. Have you wondered if you need professional input in this area? Read here to find out how expert guidance, copywriting, site design and Web master services can supplement your efforts, and boost your visibility and sales. Viney explains how to assess your current results. He tells you how to make sure your Web page appears among search results in productive positions, but he doesn’t overpromise about what you can accomplish. Much of his information is quite detailed and technical, but relatively accessible and applicable. However, it is somewhat vulnerable to becoming outdated, in places, if Google alters its current parameters. getAbstract expects future editions to handle that little problem quite nicely.

In this summary, you will learn

  • What seven steps you can take to increase your presence and prominence in Google search results
  • How to use the “Discovery-Attractiveness-Deployment” process to mount the best key words
  • When it makes sense to pay for Google ads
  • What free tools from Google will help you understand your Web site and reach more buyers
 

Summary

The Power of Google Searches
Millions of people use Google to search the Internet. However, studies demonstrate that only 16% of these searchers read past the second page of their results. Many businesspeople dream of having masses of customers find their merchandise on the Web so they...
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About the Author

David Viney consults for large companies and helps his clients optimize their marketing through search engines. He is a graduate of the London School of Economics and a chartered accountant.


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