Benjamin W. Glass III offers a marketing manual for attorneys who are starting their own practices or seeking a refresher in law firm marketing. Glass provides a big picture overview of lawyer marketing: Be different, develop a unique selling proposition, write a book to establish yourself as an expert, and the like. Glass also offers chapters by specialist guest authors who address particular marketing strategies. This approach gives you an insider scoop on each channel. However, you may feel that instead of teaching you, Glass is selling you professional services. Nevertheless, if you want to upgrade your law practice’s marketing, getAbstract recommends Glass’s solid manual; he provides succinct advice professional practitioners in other fields can easily adapt.
In this summary, you will learn
- How to market your legal practice,
- What strategies you can use to differentiate yourself from your competition,
- How to establish an online presence and
- How using specific marketing tools can help you draw more clients.
About the Author
Benjamin W. Glass III is a personal injury and medical malpractice attorney and founder of the Great Legal Marketing consultancy. A professional speaker, he has written several books.