Co-authors Rick Frishman and Jill Lublin join Jay Conrad Levinson, author of the 1983 bestseller Guerrilla Marketing, in establishing the war plan for your guerrilla approach to publicity. You supply the planning and persistence; they’ll supply the battlefield strategy. The authors take you into the newsrooms and show you how to generate publicity without making reporters dread your calls. You’ll learn how to turn rejections into opportunities and how to muster every tool in your arsenal most effectively, from press releases to e-mail. It’s a little too list-oriented, but this thorough manual does include plenty of sample materials, including bios, press kit components and printed promotional goodies. getAbstract.com recommends this book to savvy strategists who aren’t afraid of wanting - and getting - attention.
In this summary, you will learn
- How planning and persistence - not a big budget - are the keys to getting publicity for yourself and your business;
- How to get coverage by understanding what the media loves and hates, and
- How to make the most of your communication tools, including e-mail and press kits.
About the Authors
Jay Conrad Levinson wrote the best-selling marketing series, Guerrilla Marketing, plus 28 other business books. He was Senior VP of J. Walter Thompson in the U.S. and creative director at Leo Burnett Advertising in Europe. He chairs Guerrilla Marketing International, a partner of Adobe and Apple. Rick Frishman has been the president of Planned Television Arts since 1982, and is an executive VP at Ruder Finn. He co-authored Guerrilla Marketing for Writers. Jill Lublin, CEO of the PR firm Promising Promotion, hosts the nationally syndicated radio program, Do the Dream.
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