Summary of How the Trump Campaign Built an Identity Database and Used Facebook Ads to Win the Election
Looking for the article?
We have the summary! Get the key insights in just 5 minutes.
What factors contributed to Donald Trump’s win of the 2016 US presidential election? No single, simple answer will suffice, but Trump’s cutting-edge digital strategy appears to have played a critical role, and political campaigners and marketers are likely to study and hone the model for years to come. Consumer protection litigator Joel Winston presents a jaw-dropping, behind-the-scenes look at the development of this remarkably successful digital operation. While always politically neutral, getAbstract recommends Winston’s eye-opening account to anyone interested in the mechanics of politics and digital advertising.
In this summary, you will learn
- How the Trump campaign built a massive database containing detailed information on 220 million Americans,
- How it harnessed that data to develop personalized ads targeting voters via social media and
- How it used this information to launch a voter suppression campaign on Facebook.
About the Author
Joel Winston is a consumer protection litigator and former deputy attorney general for the State of New Jersey.
Comment on this summary
Customers who read this summary also read
The Atlantic, 2016
Philip N. Howard and Bence Kollanyi
Cornell UP, 2016