Summary of How to Make a Splash in Social Media

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How to Make a Splash in Social Media summary
Would you be comfortable ceding control of your company’s brand in order to gain traction?


8 Overall

9 Applicability

6 Innovation

9 Style


This brief video TED Talk is carefully planned and visually ornate. Alexis Ohanian, one of the founders of Reddit, tells a sharply focused anecdote about how a whale, Mister Splashy Pants, was christened to explain how social media works. This humorous, illustrative presentation offers an offbeat depiction of the power of social media. getAbstract recommends Ohanian’s insights to anyone who wants a pleasant primer in the principles of social media.

In this summary, you will learn

  • How social media work,
  • What the core principles of social media are and
  • How to gain traction for your brand online.


In 2005, Alexis Ohanian co-founded
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About the Speaker

Entrepreneur Alexis Ohanian co-founded Reddit, a social news website. He also founded Breadpig, which sells geeky publications and merchandise.

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