Summary of How to Sell Anything to Anyone Anytime

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How to Sell Anything to Anyone Anytime book summary
Sales guru Dave Kahle says selling is easy if you follow the rules

Rating

7 Overall

8 Applicability

7 Innovation

7 Style

Recommendation

To learn about any subject, turn to the experts. To learn about military strategy, turn to Sun-Tzu’s The Art of War. To learn about hitting home runs, read The Art of Hitting by Ted Williams. To learn about investing, study The Intelligent Investor by Benjamin Graham. To learn about sales, read this specialist’s guide by sales guru Dave Kahle. He walks you through his “Kahle Way Sales Process,” explaining what to do at every stage to advance and close a sale. He promises that if you follow his time-tested method faithfully, you can surpass your sales quotas, no matter what you sell. Kahle also packs his book with valuable inside tips. Although Kahle’s volume won’t win prizes for innovation, getAbstract recommends his excellent presentation to up-and-coming salespeople and to more experienced sellers who want to do better.

In this summary, you will learn

  • What good selling requires
  • What it does not require
  • What the “Kahle Way Sales Process” outlines
  • How to implement it to increase your sales
 

Summary

Dos and Don’ts of the Sales Process
Selling is not a mysterious or magical process. It is wonderfully straightforward – as long as you know what to do. First, forget these misconceptions about sales and salespeople: “Salespeople are glad-handing, outgoing people, and...you...
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About the Author

Dave Kahle is president of DaCo Corporation, a sales training and consulting firm. He is the author of nine books and numerous multimedia training products.


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