Online lead generation for payday loans opens potential customers to financial fraud. Upturn – a consulting firm specializing in technology’s impact on social issues – examines how shady businesses pass sensitive, personal data through the online lead generation “ecosystem” and wreak havoc on people’s lives. Upturn explains the situation in detail and proposes three potential avenues to curb the problem. getAbstract recommends this warning shot to anyone in need of a quick buck – and the insightful analysis to marketers, honest professionals in the debt-relief marketplace and members of regulatory agencies.
In this summary, you will learn
- Why payday loans and debt-relief products depend on lead generators,
- How the online lead generation “ecosystem” functions, and
- What changes would lead to better protection of customer data.
About the Author
Upturn is a consulting firm that specializes in analyzing technology’s impact on social issues.
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MIT Press, 2016