Summary of Marketing Above the Noise

Achieve Strategic Advantage with Marketing That  Matters

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Marketing Above the Noise book summary
In the new world of social business, customers know more than ever, so firms must change their marketing strategies.

Rating

7 Overall

7 Applicability

6 Innovation

7 Style

Recommendation

Marketing consultant and educator Linda J. Popky explains how her new marketing model – “Dynamic Market Leverage” – works in the world of “social business.” She tells marketers how to cut through media noise so people can hear their message. She offers short, interesting vignettes to explain why – in an environment of social-media overload and easy information – marketers must focus on informing customers and must pay attention to what they think. Her examples are lively, but not quite detailed enough to be actionable, and the book doesn’t break a lot of new ground for those who are already at home with social media and big data. Still, getAbstract recommends Popky’s smart suggestions to those new to marketing and to experienced marketers dealing with a new era of selling.

In this summary, you will learn

  • How your marketing can cut through the noise in today’s media-driven environment
  • How marketers can use the “Dynamic Market Leverage Model” for “strategy, products, communications, brand, market analysis, operations” and “sales channels”
  • How customers decide to buy
  • How to make the most of big data in your marketing
 

Summary

The Noisy Marketplace
Marketers too often ignore the fundamentals of their craft. Many marketing campaigns only add to existing media clutter. Marketers must navigate through the noise – the irrelevant data and messages drowning out the transmission of desired product information to target...
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About the Author

Speaker, educator and consultant Linda J. Popky is president of Leverage2Market Associates in Silicon Valley, California.


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    Chelsea Giger 8 months ago
    I like the reference to Zillow and learning about how they were able to get creative in their approach to engaging their customer base.

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