Summary of Mobile Marketing

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Mobile Marketing book summary
Start getting smarter:
or see our plans

Rating

6 Overall

8 Applicability

5 Innovation

6 Style

Recommendation

Today’s mobile phones are computers that enable consumers to send text messages, access the Internet, shop online, participate in social networks, and much more. This well-written manual provides an excellent introduction to mobile marketing and instructs organizations on how to connect instantly with customers in a personal, meaningful way. Although such marketing is relatively new in the United States, many European companies rely on mobile technology to interact directly with customers, improve brand recognition and increase sales. Turkish professors Kaan Varnalı, Ayşegül Toker, and Cengiz Yılmaz explain mobile phones’ marketing capabilities clearly and simply. getAbstract recommends this timely guide to marketing managers, who should read it now before the next leap in technology renders it obsolete.

In this summary, you will learn

  • What advantages mobile marketing offers over other forms of advertising and
  • How to maximize your marketing on mobile devices.
 

About the Authors

Ayşegül Toker is the chair of the Department of Management at Turkey’s Boğaziçi University, where Cengiz Yılmaz is a marketing professor. Kaan Varnalı is an assistant professor of marketing at Istanbul Bilgi University.

 

Summary

The Mobile Marketing Revolution
Mobile marketing revolutionizes business. Advertisers can use mobile phones for text message marketing, multimedia services and online communication.

Mobile devices offer three forms of text messaging: short message service (SMS), enhanced...

Get the key points from this book in 10 minutes.

For you

Find the right subscription plan for you.

For your company

We help you build a culture of continuous learning.

 or log in

Comment on this summary

More on this topic

Contained in Knowledge Pack:

  • Knowledge Pack
    Online Marketing
    Forget billboards, get your brand noticed online. Here's how.

Customers who read this summary also read

More by category