Summary of Mobilize

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Rating

8 Overall

8 Applicability

9 Innovation

8 Style

Recommendation

No offense to app developers, but they’re not the most marketing savvy bunch. That’s OK because now there’s a book for that. Mobile marketing specialist Rana June Sobhany stresses that building a killer app comes first; selling it by applying solid marketing principles comes second. Apple’s App Store is less than three years old, and app developers have the tricky task of marketing in a new, evolving medium. Sobhany – who has been on the frontlines since the beginning – helpfully draws on her own experiences to create a roadmap to success. She also provides firsthand, useful accounts from bloggers, tech journalists and, especially, successful app developers themselves. And, she supplies worksheet templates for positioning, strategic planning, publicity and metrics. getAbstract recommends this excellent resource to developers, designers and marketers poised to enter the app frontier.

In this summary, you will learn

  • How mobile application developers work with Apple’s App Store,
  • How the App Store operates and
  • How to market your app.
 

About the Author

App marketing expert Rana June Sobhany is cofounder of Medialets, a mobile analytics firm. A “student of jazz guitar and audio engineering,” she is the “first iPad DJ.”

 

Summary

Selling Apps by the Peck
Apple’s App Store opened on July 10, 2008. Users downloaded applications ten million times during the first weekend, outperforming everyone’s expectations. Before the online App Store opened, developers had to work with mobile carriers to distribute their mobile...

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