Summary of Mobilize
Strategies for Success from the Frontlines of the App Revolution
Copyright © 2011 by Rana June Sobhany
Published by Vanguard Press, a member of the Perseus Group
The opportunities in mobile technology are limitless for the perceptive app developer or marketer.
No offense to app developers, but they’re not the most marketing savvy bunch. That’s OK because now there’s a book for that. Mobile marketing specialist Rana June Sobhany stresses that building a killer app comes first; selling it by applying solid marketing principles comes second. Apple’s App Store is less than three years old, and app developers have the tricky task of marketing in a new, evolving medium. Sobhany – who has been on the frontlines since the beginning – helpfully draws on her own experiences to create a roadmap to success. She also provides firsthand, useful accounts from bloggers, tech journalists and, especially, successful app developers themselves. And, she supplies worksheet templates for positioning, strategic planning, publicity and metrics. getAbstract recommends this excellent resource to developers, designers and marketers poised to enter the app frontier.
In this summary, you will learn
- How mobile application developers work with Apple’s App Store,
- How the App Store operates and
- How to market your app.
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