Summary of Move the World

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Move the World book summary
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Rating

8 Overall

10 Applicability

7 Innovation

8 Style

Recommendation

Someone who writes a book about persuasive communication should be able to present information in a masterful, engaging style. Dean M. Brenner saw this challenge and conquered it. His book is a pleasure to read, thanks to his first-rate writing and valuable ideas. To add to the fun, he peppers his chapters with many witty quotes about public speaking, like this from Mark Twain: “It usually takes more than three weeks to prepare a good impromptu speech.” Brenner’s top-notch book will teach you how to influence others with your communication and presentation skills. And if he repeats himself a little, it’s just so you’ll know what to emphasize. getAbstract recommends this book to salespeople, coaches, politicians and managers, and to anyone else who must stand up and speak. Start reading now if you want to emulate the smooth-talking guy Twain once praised by saying, “He could persuade a fish to come and take a walk with him.”

In this summary, you will learn

  • How to persuade an audience;
  • How to avoid common communication mistakes;
  • Which speech-making “don’ts” are just myths;
  • What are the “building blocks of persuasion” and
  • How to use the “GAP Method” of persuasion to set “goals,” know your “audience” and make a communication “plan”
 

About the Author

Dean M. Brenner is founder and president of The Latimer Group, which trains executives to be effective communicators. He chaired the Olympic Sailing Program to help the U.S. sailing team.

 

Summary

Convincing Communications
What if every time you spoke, you could influence others as much as you wanted? To achieve that level of persuasion, you need thorough knowledge about the people you’re trying to reach. While style is important to a good communicator, substance and authenticity...

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