Successful blogger Robert Scoble and co-author Shel Israel push people in business to get involved with blogging as a means of communication and of staying on top of conversations that affect their companies. The authors summarize blogging’s history and provide examples of how companies have benefited from it, including interviews with high-ranking corporate bloggers. Their easy-to-read and easy-to-understand writing style ensures that even those who know little about blogging can grasp it. The book covers how to blog and how to participate in conversations, rather than always talking and never listening. getAbstract recommends it to businesspeople who blog or are thinking about it, and to executives who want to know why blogging is important and how it can build their companies’ bottom line.
In this summary, you will learn
- How blogging opens conversations between businesses and their customers;
- How blogging has changed business communication; and
- How to begin your blog.
About the Authors
Robert Scoble started blogging for Microsoft in 2000. He helps run its Channel 9 Web site. Innovation expert Shel Israel helped launch many technology products, such as PowerPoint.