Summary of Naked Conversations

How Blogs are Changing the Way Businesses Talk with Customers

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Naked Conversations book summary
Give your business a boost by mastering the power of blogging. The only really expensive thing would be not doing it.


9 Overall

8 Applicability

8 Innovation

7 Style


Successful blogger Robert Scoble and co-author Shel Israel push people in business to get involved with blogging as a means of communication and of staying on top of conversations that affect their companies. The authors summarize blogging’s history and provide examples of how companies have benefited from it, including interviews with high-ranking corporate bloggers. Their easy-to-read and easy-to-understand writing style ensures that even those who know little about blogging can grasp it. The book covers how to blog and how to participate in conversations, rather than always talking and never listening. getAbstract recommends it to businesspeople who blog or are thinking about it, and to executives who want to know why blogging is important and how it can build their companies’ bottom line.

In this summary, you will learn

  • How blogging opens conversations between businesses and their customers
  • How blogging has changed business communication
  • How to begin your blog


Microsoft's Story
Customers distrust large companies, a syndrome that has especially affected Microsoft. Some people see Microsoft as a software monopoly or an unfeeling giant, rather than as a company where thousands of people make a living. Microsoft employee Joshua Allen started blogging......
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About the Authors

Robert Scoble started blogging for Microsoft in 2000. He helps run its Channel 9 Web site. Innovation expert Shel Israel helped launch many technology products, such as PowerPoint.

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Contained in Knowledge Pack:

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    When "do it yourself" online becomes "everyone's doing it," the Web musters the power of mass mingling. How your business can make real money with virtual cooperation.
  • Knowledge Pack
    Corporate Blogging
    How to create interesting blog entries that add value to your company.

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