Summary of Non-Obvious

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Non-Obvious book summary


9 Overall

9 Applicability

9 Innovation

8 Style


After years of accurately forecasting trends in his annual Non-Obvious Trend Report, best-selling Likeonomics author Rohit Bhargava now reveals his practical methodology. He describes himself as the curator of thousands of bits of information that reflect the changing present. He looks for subtle but broad connections among many apparently disparate industries, behaviors and ideas. Then, he uses long-term analysis to find patterns that signal newly forming trends and to develop insights about applying them. His “non-obvious” thought curation process leads him to a deeper understanding of people as interactive consumers and can enable you to anticipate near-future changes in behavior patterns and to use that information to improve your business. Bhargava illuminates his analysis of 15 top trends and tips on applying them with a step-by-step explanation of his forecasting process. getAbstract recommends this distinctive take on trend prediction to intrepid entrepreneurs and curious consumers.

In this summary, you will learn

  • What methods you can use to research, recognize and curate emerging trends;
  • Which 15 startling trends may change your business model most radically; and
  • How to apply knowledge of trends to benefit your business and your customers.

About the Author

Georgetown University professor Rohit Bhargava predicts trends in his Non-Obvious Trend Report. He founded the Influential Marketing Group and wrote the bestseller Likeonomics.



Tracking the Elusive Trend
Holding traditional corporate viewpoints tends to blind marketers to trends. Their perception of what trend spotting involves implies that the trend already exists and awaits their notice. Rather than researching a wide range of examples as parts of a possible...

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