Summary of Persuasive Business Proposals

Writing to Win More Customers, Clients, and Contracts

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Persuasive Business Proposals book summary
To write a winning proposal – the lynchpin of big contracts or major grants – stand in your customer`s shoes.


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8 Style


The managers of most corporations and nonprofits do not understand or appreciate the process of writing proposals and grants, yet developing this skill can be the gateway to winning large contracts and substantial funding. In his practical handbook, author Tom Sant demystifies this important task, providing details about almost every aspect of the process, both pre- and post-award. He elaborates upon the materials you should include and lists mistakes to avoid. This book seems to have a good handle on increasing your success rate if you bid on contracts or apply for philanthropic funding. Therefore, getAbstract recommends it to public- or private-sector managers who respond to Requests for Proposals (RFPs), write bids for contracts or prepare grant proposals.

In this summary, you will learn

  • How good proposals benefit vendors and customers
  • How to create successful proposals
  • How to follow up after you submit your proposal to a prospective client


Show Off Your Strategic Value
If you want your business to grow, you must show other companies that you can help them advance their business strategies. Often, this means submitting proposals. A good proposal is customized, convincing, formal and followed up. Proposal writing has become...
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About the Author

Tom Sant is a proposal consultant whose clients range from small entrepreneurial operations to global corporations. He also has developed two widely used proposal automation systems.

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