Summary of Powerful Proposals

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Powerful Proposals book summary


8 Overall

9 Applicability

7 Innovation

8 Style


Writing a response to a Request for Proposal (RFP) may seem just like any other writing project, unless you know how technical and demanding the process can be. Successful proposals require a deliberate focused effort, especially when winning or losing a bid can mean corporate success or financial doom. Authors David G. Pugh and Terry R. Bacon do a solid job of presenting the challenges and processes involved in drafting winning proposals. They explain what happens before and after a proposal is submitted and even provide excerpts from winning proposals, timetables, review questions and team task assignments. The material is so solid that you’ll wish for more war stories, but that omission does not detract from this valuable book. highly recommends it and finds it very useful for people and teams who want to write proposals that bring home the Bacon (and Pugh).

In this summary, you will learn

  • How to produce informational, engaging, money-making proposals;
  • How to develop a proposal that puts you in the "sweet spot" for consideration; and
  • How to write a winning executive summary.

About the Authors

David G. Pugh and Terry R. Bacon are co-authors of Winning Behavior and The Behavior Advantage, and co-founders of Lore International Institute, an executive and professional development firm serving Fortune 500 corporations. Pugh is the author of Proposing to Win. Bacon is the author of Selling to Major Accounts, Adaptive Coaching, Leadership Through Influence, High Impact Facilitation and other books on leadership and interpersonal skills. The authors live in Durango, Colorado.



How to Get the Dough
People who write proposals don’t get enough respect. The entire proposal process is one of the least understood, most important parts of business development. Properly researched, written and executed proposals can close the sales process by securing the work up to...

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