As you read Roger Dawson’s now-classic book, you’ll find yourself nodding your head saying, "Those guys used that gambit against me last week." And then you will say, "Never again!" This book is a rarity: A "Secrets of" book that actually provides you with useful tactics that you can employ in daily life and business. In fact, the knowledge you gain from this book will come in just as handy in everyday situations, like buying a car or setting your kid’s allowance, as it will when your business’ survival is at stake. While the secrets themselves can be reduced to common-sense approaches, many are intuitively brilliant, like the advice to flinch when you hear the other side’s first offer. getAbstract recommends Dawson’s insights to all readers, because everyone can benefit from negotiating a better deal.
In this summary, you will learn
- Why win-win outcomes are largely a myth;
- What gambits to use when negotiating; and
- What ethical principles apply to negotiations and lead to success.
About the Author
Roger Dawson was born in England, immigrated to California in 1962 and became a United States citizen 10 years later. Formerly the president of one of California’s largest real estate companies, he became a full-time author and professional speaker in 1982. His cassette program, Secrets of Power Negotiating, is the largest-selling business cassette program ever published. Several of his books have been main selections of major book clubs.