Summary of Seducing Strangers
How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)
Copyright © 2015 by Josh Weltman. Summarized by permission of the publisher, Workman Publishing Co., Inc.
To persuade through advertising, you must seduce. That requires understanding consumers and creating ads that make them feel good about themselves.
Mad Men, the drama about New York’s advertising industry during the 1960s, drew raves for its authenticity. Advertising veteran Josh Weltman, a consultant to the show, helped make Mad Men realistic. Weltman shares his expertise about the processes of persuasion and motivation that are crucial to effective advertising. In today’s information-centric economy, everyone must have a bit of Don Draper – Mad Men’s lead character – on the inside. getAbstract recommends Weltman’s charming, amusing tales of advertising to those who must persuade others, and especially to advertising clients seeking to understand the online advertising world.
In this summary, you will learn
- How advertisers create powerful ads
- What methods you can use to sell your idea to a client’s decision makers
- How to create the four types of advertising
- What challenges the online world presents for advertisers
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