Summary of Seducing Strangers

How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)

Workman Publishing, more...

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Seducing Strangers book summary
To persuade through advertising, you must seduce. That requires understanding consumers and creating ads that make them feel good about themselves.

Rating

8 Overall

8 Applicability

7 Innovation

8 Style

Recommendation

Mad Men, the drama about New York’s advertising industry during the 1960s, drew raves for its authenticity. Advertising veteran Josh Weltman, a consultant to the show, helped make Mad Men realistic. Weltman shares his expertise about the processes of persuasion and motivation that are crucial to effective advertising. In today’s information-centric economy, everyone must have a bit of Don Draper – Mad Men’s lead character – on the inside. getAbstract recommends Weltman’s charming, amusing tales of advertising to those who must persuade others, and especially to advertising clients seeking to understand the online advertising world.

In this summary, you will learn

  • How advertisers create powerful ads
  • What methods you can use to sell your idea to a client’s decision makers
  • How to create the four types of advertising
  • What challenges the online world presents for advertisers
 

Summary

Mad Men
The advertising professionals who worked on Madison Avenue, home of New York City’s major ad agencies, during the 1960s were called “Mad men.” They concocted enticing text, images, stories and melodies to get people to buy the products they promoted. In today’s information...
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About the Author

An adviser to Mad Men, Josh Weltman has held multiple positions in the advertising world, including writer, artist, co-producer and creative director.


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