Summary of Seducing Strangers
Copyright © 2015 by Josh Weltman. Summarized by permission of the publisher, Workman Publishing Co., Inc.
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Mad Men, the drama about New York’s advertising industry during the 1960s, drew raves for its authenticity. Advertising veteran Josh Weltman, a consultant to the show, helped make Mad Men realistic. Weltman shares his expertise about the processes of persuasion and motivation that are crucial to effective advertising. In today’s information-centric economy, everyone must have a bit of Don Draper – Mad Men’s lead character – on the inside. getAbstract recommends Weltman’s charming, amusing tales of advertising to those who must persuade others, and especially to advertising clients seeking to understand the online advertising world.
In this summary, you will learn
- How advertisers create powerful ads,
- What methods you can use to sell your idea to a client’s decision makers,
- How to create the four types of advertising and
- What challenges the online world presents for advertisers.
About the Author
An adviser to Mad Men, Josh Weltman has held multiple positions in the advertising world, including writer, artist, co-producer and creative director.