Summary of Service America

Doing Business in the New Economy

McGraw-Hill, more...

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Service America book summary
Ask not what your customer can do for you. Ask what you can do for your customer.

Rating

7 Overall

8 Applicability

6 Innovation

7 Style

Recommendation

This often-quoted classic still has a lot to say about the service frenzy of today’s market, a phenomena that it predicted in its first edition more than fifteen years ago. Karl Albrecht and Ron Zemke have written a powerful, no-nonsense book filled with illustrative examples. If many of their insights seem to be common sense by now, it is only because so many of them have become a part of our collective business unconscious. If this volume was prophetic then (1985), it is indispensable now. getAbstract.com recommends this book to managers and executives throughout the corporate hierarchy.

In this summary, you will learn

  • Why service can extend to problems that have not cropped up yet
  • Why good service begins the very moment the customer steps through your door
  • How you can plan a good service strategy to satisfy your customers
 

Summary

Service: Why You Can’t Ignore It
Services appear in many shapes and sizes. The "help me" type is the easiest to envision and includes everything from transportation and communications services to real estate and legal services. These services help customers navigate their lives...
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About the Authors

Karl Albrecht is a management consultant and author of twenty books dealing with business performance. He chairs Karl Albrecht International, which oversees the practical application of his ideas. Ron Zemke is the founder and president of Performance Research Associates, Inc., a consulting firm that specializes in service quality audits. He has hosted a number of films on service management and is a well-known business writer.


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