Summary of Smart Calling
Eliminate the Fear, Failure, and Rejection from Cold Calling
Prospects don’t want to take sales calls from strangers. But if you “Smart Call,” they will talk to you gladly.
Art Sobczak has been successfully selling over the telephone since he was 14. Now in his 50s, he seems to know practically everything about cold calling – make that, telephone prospecting – and selling. In the second edition of his manual, Sobczak shares his trade secrets. His original book reached number one in Amazon’s sales the first day it was listed and, in 2010, Top Sales Awards named it the year’s best sales book. Sobczak specializes in “Smart Calling,” a strategy that sales professionals can follow to turn phone prospecting into a positive experience for everyone involved. Sobczak offers compelling conversational methods that elevate prospecting into an activity requiring skill, intelligence and an agile wit. He transforms phone sales – an activity most salespeople avoid – into a rewarding or, at least, more tolerable and productive, experience. getAbstract recommends his program and commends his engaging outlines and explanations. Salespeople should relish reading these insights, which should be required texts for anyone who must use phone calls to convince strangers to do what they want them to do, including job seekers, freelancers, recruiters and fundraisers.
In this summary, you will learn
- Why cold calling doesn’t work,
- Why “Smart Calling” does and
- How to do it.
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackCold CallingNow see cold calls as a fun challenge to win someone over... How to succeed as a voice on the phone.
Customers who read this summary also read
Suzanne M. Paling
Career Press, 2016
Evan Forster and David Thomas
Prentice Hall Press, 2010
Greenleaf Book Group, 2015