The “Social Web” – the weave of “Social Media” Internet sites – is the dominant environment favored by many young consumers, the place where they connect with one another. Contemporary marketing requires having a robust presence on the social Web, but its array of media choices can be confounding. The sites’ obscure names – Ning, Ping, Pluck, Plurk, Bebo, Orkut, Plaxo, Minggl – reveal little, and they seem distinctly unwelcoming to overt marketing and advertising. That means your company must handle its online promotion according to the social Web’s accepted customs and protocols. Plus, your program must have panache to engage network members. To promote effectively via the social Web, you need a knowledgeable guidebook. getAbstract recommends this hands-on manual by social media marketing whiz Dave Evans. He expertly deciphers the social Web, and explains how to plan and implement a social media marketing campaign with a practical one-hour-a-day schedule. He even details what social Web marketers must not do. That’s a handy thing to know in the online jungle, where this insightful book can help you penetrate the social media marketing maze.
In this summary, you will learn
- What the “Social Web” is
- How to use “Social Media” Internet sites, tools and applications to market your company’s products and services
- How to strategize your marketing outreach on the social Web
About the Author
Dave Evans formerly worked on NASA’s Voyager deep space exploration program. He founded Digital Voodoo consulting, has a column on ClickZ, and sits on advisory boards for the Word of Mouth Marketing Association and ad:tech.