From Facebook and Twitter to YouTube and Wikipedia, the social media are redefining human interaction and business. Online marketer and columnist Erik Qualman carefully assesses the social and commercial impacts of these online tools and uses that information to advise companies and businesspeople who want to benefit from them. He emphasizes that the social media democratize opportunity for anyone who has a great product or something worthwhile to say. Through colorful case studies and examples, Qualman shows how businesses have already profited from major social media trends and provides new strategies and tips. getAbstract suggests his detailed, clearly written analysis of social media trends to marketing and advertising professionals, and to anyone interested in how the social media are evolving and changing society.
In this summary, you will learn
- How the social media are changing human interaction and business
- How companies can profit from many social media trends
- Why your company must make its presence felt on the social media.
About the Author
Erik Qualman is the vice president of online marketing at EF Education, a private education firm. He is a columnist for the Search Engine Watch, a website, and for SES Magazine.