Your company is innovative, groundbreaking and relentless. But do your customers know that? Strategic messaging communicates your vision and value to stakeholders, but, too often, companies overlook the benefits of effective messaging. Marketing and product growth expert Myk Pono explains how to improve your brand’s messaging to entice new business. While it may be a dry read for some, Pono’s advice is practical and actionable. getAbstract suggests that marketing professionals in tech fields and beyond familiarize themselves with this worthwhile strategy.
In this summary, you will learn
- Why strategic messaging is essential to tech companies,
- How to gauge if your company’s current messaging is effective and
- How you can implement new messaging.
About the Author
Myk Pono is a San Francisco–based marketing and product growth consultant and entrepreneur.
Comment on this summary
Customers who read this summary also read
Brafton © 2015, 2015
Lucy Hitz and Avenicio Baca
Copyright © 2010-2015 Simply Measured, Inc. , 2015
UX Booth, 2016
Olivier Abtan et al.
Boston Consulting Group, 2016