Summary of The 24-Hour Customer

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The 24-Hour Customer book summary


8 Overall

7 Applicability

7 Innovation

8 Style


No one has enough time today. In her heavily researched book, corporate strategist Adrian C. Ott explores this issue and its implications for businesses. She proposes innovative practices that transform consumers’ increasing lack of time into a fulcrum that can boost sales. Conscious of her readers’ time limitations, Ott provides handy “Two-Minute” capsules that summarize each chapter’s main points. getAbstract recommends Ott’s timely advice and her new methodologies for increasing your sales while saving your customers time and trouble.

In this summary, you will learn

  • Why the traditional marketing focus on product features is passé,
  • How to focus on consumers’ time and attention needs, and
  • How to leverage time to sell more products and services.

About the Author

Corporate strategist Adrian C. Ott is founder and CEO of Exponential Edge Inc. She regularly speaks at universities and industry events and has contributed to Fast Company, Strategy & Leadership Journal and other major publications. Prior to founding Exponential Edge, she was a Hewlett-Packard executive for 15 years. She holds an MBA from Harvard Business School and a Bachelor of Science degree from the University of California, Berkeley.



So Many Choices, So Little Time
Consumers face a multitude of product choices, and customer loyalty is dwindling. People suffer so many demands for their time that companies have difficulty creating advertising and marketing that holds consumers attention. Shoppers increasingly protect...

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