Summary of The 86 Percent Solution

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

The 86 Percent Solution book summary


7 Overall

7 Applicability

7 Innovation

7 Style


This intelligent guide to doing business in emerging markets offers solid, practical tips on market characteristics, strategies, branding, packaging and other down-to-earth subjects. Vijay Mahajan and Kamini Banga opt for a long-range take on prospects in the developing world. The book’s handy organization and encouraging words on harnessing emerging markets’ potential make it a fine read. getAbstract finds that it presents a well thought-out approach to selling to the developing world, based on useful and rational advice.

In this summary, you will learn

  • Why the undeveloped world presents investment opportunities; and
  • How to shape your strategy and marketing to take advantage of these opportunities.

About the Authors

Vijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial chair in business at the McCombs School of Business at the University of Texas in Austin. Kamini Banga is an independent marketing consultant and managing director of a consulting company.



Galloping Opportunities
Countries with a per capita gross national product less than $10,000 house 86% of the world’s population. These nations are modernizing so fast that they present great opportunities. However, they are not homogenous. Each country has distinct qualities that form...

Comment on this summary

More on this topic

By the same authors

Contained in Knowledge Pack:

Customers who read this summary also read

More by category