Summary of The Age of M-Commerce

Conquering the Wireless World

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The Age of M-Commerce book summary
After E-commerce comes M-commerce.

Rating

7 Overall

6 Applicability

7 Innovation

7 Style

Recommendation

Douglas Lamont, a member of IBM’s Mobile Computing Marketing Advisory Board, argues that wireless will completely supplant the fixed-wired Internet and will be the dominant way to surf, purchase and talk to your friends. Lamont even goes so far as to suggest investments: Nokia, Japan’s DoCoMo-AOL alliance and wireless infrastructure firms. He even explains why Europe and Japan lead the United States in wireless "m" (for mobile) commerce - because the U.S. has been slow to adopt a national wireless standard. getAbstract.com recommends this tech-literate book to anyone at all curious about the future of wireless technology and its implications.

In this summary, you will learn

  • How the rise of wireless voice and data communications is changing the nature of business
  • How to integrate wireless technology into your own business model
  • How to identify potential investment targets within the wireless technology and content sectors
 

Summary

How To Conquer the Wireless World
The widespread mobile telecommunications revolution is about to humble governments, the religious establishment and businesses. European executives believe that the wireless revolution will completely supplant the old wired Internet. Take a deep breath...
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About the Author

Doug Lamont is the visiting professor of marketing at DePaul University in Chicago (dlamont@wppost.depaul.edu) and managing director of DL and Associates, a Chicago-based consulting firm. He is a member of IBM’s Mobile Computing Marketing Advisory Board and the International Advisory Board of Wireless Business and Technology.


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