Summary of The Age of M-Commerce
Conquering the Wireless World
After E-commerce comes M-commerce.
Douglas Lamont, a member of IBM’s Mobile Computing Marketing Advisory Board, argues that wireless will completely supplant the fixed-wired Internet and will be the dominant way to surf, purchase and talk to your friends. Lamont even goes so far as to suggest investments: Nokia, Japan’s DoCoMo-AOL alliance and wireless infrastructure firms. He even explains why Europe and Japan lead the United States in wireless "m" (for mobile) commerce - because the U.S. has been slow to adopt a national wireless standard. getAbstract.com recommends this tech-literate book to anyone at all curious about the future of wireless technology and its implications.
In this summary, you will learn
- How the rise of wireless voice and data communications is changing the nature of business
- How to integrate wireless technology into your own business model
- How to identify potential investment targets within the wireless technology and content sectors
About the Author
Doug Lamont is the visiting professor of marketing at DePaul University in Chicago (email@example.com) and managing director of DL and Associates, a Chicago-based consulting firm. He is a member of IBM’s Mobile Computing Marketing Advisory Board and the International Advisory Board of Wireless Business and Technology.
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