Summary of The Automatic Customer

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9 Overall

9 Applicability

9 Innovation

8 Style


Marketing expert John Warrillow packs his advice on how to win subscription business with up-to-date examples of high-tech companies and other start-ups that are winning “automatic customers.” You may find yourself going back and forth between his text and the Internet to check out the fascinating new world of subscriptions for groceries, pet tracking and investment management, among others. He also cites performance measures and mathematical formulas that might have you reaching for your smartphone’s calculator. getAbstract recommends Warrillow’s experience-based counsel to entrepreneurs and investors seeking new paths to success.

In this summary, you will learn

  • Why you should transform your company to create “automatic customers,”
  • How each of nine subscription business models work and
  • How to measure the financial performance of your subscription offerings.

About the Author

John Warrillow, author of Built to Sell: Creating a Business That Can Thrive Without You, founded



“Automatic Customers”
Leading corporations bind their customers to them as members or subscribers. Consider Amazon Prime, Apple’s One to One and Microsoft’s Office 365. You, too, can transform your business to create automatic customers. They can benefit your company in eight ways:

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