Summary of The Business of Event Planning

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The Business of Event Planning book summary


9 Overall

9 Applicability

9 Innovation

7 Style


Planning a corporate party or special event? Don’t lift a finger until you’ve read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. recommends this logistical guide to corporate staffers or event planners who want to master the fine details.

In this summary, you will learn

  • The basics of preparing a good special event proposal;
  • The fee structures and contractual issues in event planning; and
  • How security, technology, multicultural settings and branding affect the event planning process.

About the Author

Judy Allen is founder and president of Judy Allen Productions, a full-service strategic event planning production company that has created special events in more than 30 countries for up to 2,000 guests at a time. She wrote Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events, authored weekly columns on event planning for the New York Post’s and contributes frequently to industry publications such as Meetings and Incentives Magazine.



More Than Just a Good Time
Special events are a fixture in a business world where clients must be persuaded, sales teams must be motivated and companies want to be associated with worthy causes. At first glance, the event planning function may appear trivial or inconsequential. But the...

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