Summary of The End of Business as Usual

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

The End of Business as Usual book summary
Start getting smarter:
or see our plans

Rating

8 Overall

8 Applicability

7 Innovation

8 Style


Recommendation

Before the Internet and social media, consumers who didn’t like a store told a few friends, sent an angry letter or just never bought there again. Businesses had the power. Today, unhappy shoppers complain on social media and potentially can do great harm. Companies must wake up to the power of connected consumers. One top US airline describes itself as “customer-centric,” but a word cloud depicting its customers’ online conversations in a graphic shows the most popular terms include: “worst, fail, hate, delay, waiting, awful, cancelled and nightmare.” That can be ruinous. Companies must engage proactively with their online audiences, and their audience’s audiences, to protect their reputations. Best-selling author, digital analyst and futurist Brian Solis explains how. His comprehensive report helps new and veteran corporate leaders understand the digital revolution, and suggests tactics for exploiting this radical transformation. getAbstract recommends Solis’s far-reaching overview to executives and entrepreneurs looking to leverage social media and the web.

In this summary, you will learn

  • What strategies will help you exploit the nature, extent and impact of the digital revolution;
  • What influence “connected consumers” wield; and
  • How organizations can engage them effectively.
 

About the Author

Digital analyst and futurist Brian Solis reports on disruptive technology and its impact on business and society. His bestsellers include What’s the Future of Business?

 

Summary

“Digital Darwinism”
The telephone company’s local business directory, the “Yellow Pages,” was once essential for local companies. But Craigslist, Fourscore, Angie’s List and Yelp took most of its business. Blockbuster, Tower Records, Borders and Circuit City dominated their markets but...

More on this topic

By the same author

X
X
8
What's the Future of Business?
What's the Future of Business?
7
Social Currencies
Social Currencies
8
Engage!
Engage!
7
Putting the Public Back in Public Relations
Putting the Public Back in Public Relations
7

Customers who read this summary also read

Simply Brilliant
Simply Brilliant
9
The Social Organism
The Social Organism
7
Extreme Teams
Extreme Teams
9
Reengineering Retail
Reengineering Retail
8
The Internet Trap
The Internet Trap
8
Marketing 4.0
Marketing 4.0
8

Related Channels

Comment on this summary