Summary of The Lost Art of Closing

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

The Lost Art of Closing book summary


8 Overall

8 Applicability

8 Innovation

8 Style


Sales impresario Anthony Iannarino believes many salespeople don’t know how to have productive conversations with clients, even though sellers’ words make or break sales. The typical salesperson might say, “What’s it going to take to get you to sign this contract?” In contrast, the salesperson could say, “Can you share your concerns with me so I can make sure this works for you?” This question focuses on the client’s needs and should result in useful information that leads to a sale. Iannarino’s bestseller, which outlines his well-developed closing strategies, provides numerous field-tested conversational nuggets salespeople can use to encourage clients to sign up. getAbstract recommends this manual to all B2B salespeople. 

In this summary, you will learn

  • How contradictory advice to “always be closing” and “never be closing” create problems for salespeople,
  • How to deploy the “commitment-gaining” sales strategy, and
  • What 10 commitments salespeople must gain to close sales.

About the Author

Anthony Iannarino founded The Sales Blog, which draws more than 50,000 readers monthly. He leads a sales team, speaks to sales organizations and teaches part time at the Capital University’s School of Management and Leadership.



“Always” or “Never” Be Closing?

Finding the best way to close a sale can be confusing for salespeople. Some experts say, “Always be closing.” Others say, “Never be closing.” What are salespeople to make of such conflicting opinions? Actually, sellers often get terrible advice, not just from frauds or inexperienced poseurs, but also from veterans in the field.

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category