Create a product. Find someone to buy it. That’s a pattern that’s been pretty consistent since the beginning of civilization. But popular technology guru Jesse Berst says that the Internet has reversed this eternal sequence of commerce. The new logic: Build an audience and then find something to sell to it. That concept is at the core of The Magnet Effect, a brief, hands-on guide to Internet business and marketing. The book illuminates the strategies and tools that have come to define the Internet play, intelligently making a case as to why companies like Amazon.com are worth their multi-billion-dollar valuations even as they are hemorrhaging cash. Berst combines a broad, strategic overview and direct how-to advice in an effective manner that allows getAbstract to recommend this book to both e-commerce veterans and Internet neophytes.
In this summary, you will learn
- How the Internet has changed how we do business, socialize and educate;
- What three major processes your company will need to master to attract customers on the Internet; and
- How to effectively use email to maintain contact with customers.
About the Author
Jesse Berst a technology columnist. His Anchor Desk newsletter on ZDNet draws almost two million readers daily. He is featured regularly on Bloomberg radio and his weekly columns soon will be appearing in Gannett newspapers nationwide. He has been a keynote speaker at leading industry seminars and conferences.
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