Summary of The New Retail
From Mobile Aspirations to Business Results
The Economist Intelligence Unit © 2014
For retailers to thrive, they must provide mobile-savvy consumers with an engaging omnichannel experience.
With roughly 90% of the US population owning mobile devices today, mobile technology is increasingly empowering retail customers and altering employees’ behavior. In this report, which was sponsored by AT&T, the Economist Intelligence Unit’s research team discusses strategies that will help retailers create a simple, value-adding mobile shopping experience for their customers. getAbstract recommends this informative and relevant report to business executives and retail managers in all industries.
In this summary, you will learn
- How the rise of sophisticated mobile devices has affected consumers’ shopping behaviors
- What today’s customers expect from a retail brand
- How retailers should adjust their strategies to make the best of these new developments
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