Summary of The New Retail
The Economist Intelligence Unit © 2014
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With roughly 90% of the US population owning mobile devices today, mobile technology is increasingly empowering retail customers and altering employees’ behavior. In this report, which was sponsored by AT&T, the Economist Intelligence Unit’s research team discusses strategies that will help retailers create a simple, value-adding mobile shopping experience for their customers. getAbstract recommends this informative and relevant report to business executives and retail managers in all industries.
In this summary, you will learn
- How the rise of sophisticated mobile devices has affected consumers’ shopping behaviors,
- What today’s customers expect from a retail brand and
- How retailers should adjust their strategies to make the best of these new developments.
About the Author
The Economist Intelligence Unit publishes reports detailing the current affairs and economic events that affect nations, businesses and industries.