Marketing guru Mark Satterfield explains how you can plan and carry out the most-effective marketing in just one week. Naturally, after your initial success, you may have to repeat your single week of activities over and over to gain an increasingly larger audience – but what matters is the simplicity and directness of Satterfield’s approach. He acquired his knowledge teaching businesspeople in more than 75 niche sectors how to expand their operations without cold calls, hard sales or dependence on client referrals. He details how to prepare and implement his program, create a steady stream of interested prospects and transform them into customers you can keep. Satterfield covers exactly what to do, how to do it, when and why. If you’re working hard to market your niche business but have yet to achieve the desired results, getAbstract recommends Satterfield’s innovative, effective program.
In this summary, you will learn
- How and why the “One Week Marketing Plan” works;
- Why niche marketing is the best approach for entrepreneurs, consultants and other businesspeople; and
- What other worthwhile marketing tools supplement one-week marketing.
About the Author
Mark Satterfield is the founder and CEO of Gentle Rain Marketing.
Get the key points from this book in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
Customers who read this summary also read
Sean V. Bradley
Kogan Page, 2016