Summary of The Sales Manager’s Guide to Greatness

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The Sales Manager’s Guide to Greatness book summary

Rating

8 Overall

9 Applicability

7 Innovation

7 Style

Recommendation

Superior sales depend on your sales team’s top performance, but most sales managers – having never learned to be good coaches or teachers – don’t know how to make such an achievement a reality. Sales consultant Kevin F. Davis offers these managers a basic course on how to help their reps sell more effectively. He outlines 10 specific strategies and explains them thoroughly with useful theory, valuable insights, helpful action steps and illustrative sales management stories. getAbstract recommends his manual to all sales execs, especially those new to sales management.

In this summary, you will learn

  • What sales managers need to know about helping sales reps succeed and
  • How to use 10 sales coaching strategies to boost sales rep performance.
 

About the Author

Kevin F. Davis is president of TopLine Leadership, a sales and sales management and training consultancy. He also wrote Getting into Your Customer’s Head.

 

Summary

Coaching Sales Reps

Most sales managers invest less than 8% of their time in coaching their salespeople and – to make matters worse – what most sales managers describe as coaching isn’t really coaching at all. Instead, they conduct performance reviews, a subset of performance management. Discussing sales representatives’ performance matters – but so does coaching.

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