Summary of The Social Factor

Innovate, Ignite, and Win Through Mass Collaboration and Social Networking

IBM Press, more...

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The Social Factor book summary
Social networking is not just for kids. It’s the way to go to market with your products and services.


6 Overall

7 Applicability

6 Innovation

5 Style


Four signs that you are seriously behind the Internet-driven times: 1) You type “www” in front of Web addresses, 2) You think “geek” is a term of derision, 3) You subscribe to TV Guide and 4) You have a landline. If these descriptions fit you, then you will find Maria Azua’s book eye-opening. She describes online developments such as wikis, cloud computing, crowdsourcing, widgets, social bookmarking, folksonomies, avatars and all the rest – and explains what they can do for your business. However, if you are already an experienced social networker, Azua’s guide will be a review of familiar information. getAbstract recommends this book to businesspeople who are feeling mystified by the Internet – that is, anyone who needs to update his or her Web skills. Online, it’s a new world. Azua’s book provides a good map.

In this summary, you will learn

  • Why online social networking is popular
  • What benefits it can offer your company
  • How firms can collaborate by using social networking tools
  • How to use wikis, blogs, tags, cloud computing and open-source software


Social Networking: More Revolutionary than the Internet
How businesses operate and compete is changing radically due to three factors: Information overload. Commodified communication, which has resulted from technology standardization.
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About the Author

Maria Azua is responsible for the development of cloud computing applications and methodologies at IBM. She was inducted into the Women in Technology International Hall of Fame.

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