Summary of The Social Factor

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The Social Factor book summary


6 Overall

7 Applicability

6 Innovation

5 Style


Four signs that you are seriously behind the Internet-driven times: 1) You type “www” in front of Web addresses, 2) You think “geek” is a term of derision, 3) You subscribe to TV Guide and 4) You have a landline. If these descriptions fit you, then you will find Maria Azua’s book eye-opening. She describes online developments such as wikis, cloud computing, crowdsourcing, widgets, social bookmarking, folksonomies, avatars and all the rest – and explains what they can do for your business. However, if you are already an experienced social networker, Azua’s guide will be a review of familiar information. getAbstract recommends this book to businesspeople who are feeling mystified by the Internet – that is, anyone who needs to update his or her Web skills. Online, it’s a new world. Azua’s book provides a good map.

In this summary, you will learn

  • Why online social networking is popular,
  • What benefits it can offer your company,
  • How firms can collaborate by using social networking tools and
  • How to use wikis, blogs, tags, cloud computing and open-source software.

About the Author

Maria Azua is responsible for the development of cloud computing applications and methodologies at IBM. She was inducted into the Women in Technology International Hall of Fame.



Social Networking: More Revolutionary than the Internet
How businesses operate and compete is changing radically due to three factors: Information overload. Commodified communication, which has resulted from technology standardization.

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