Summary of The Ten Trillion Dollar Retail Economy

World Economic Forum, more...

Watch the video

The Ten Trillion Dollar Retail Economy summary
How can you gather consumer data in nations where more than half the workforce operates in the unregulated underground economy?


9 Overall

8 Applicability

10 Innovation

9 Style


The prevalence of the informal economy in developing nations presents global brands operating in these markets with a host of challenges – chief among them, gathering consumer data. Nathan Eagle of Jana, a mobile app development firm, touts his smart solution: Consumers will share personal data in exchange for mobile airtime rewards. This approach has the potential to streamline marketing and to deliver the equivalent of a 5% pay raise to one billion people in developing nations. getAbstract suggests Eagle’s brief, innovative presentation to software developers seeking inspiration and to executives at enterprises that are trying to gain a foothold in Africa, Asia or Latin America.

In this summary, you will learn

  • Why emerging economies are increasingly attractive markets for international corporations;
  • How the informal economy’s dominance in these markets impedes the collection of marketing data; and
  • How Jana, a mobile app developer, created a savvy solution.


Global corporations realize that the greatest potential for future earnings and growth no longer lies in the developed markets. Demographic and income forecasts suggest that large developing economies offer more lucrative opportunities...
Get the key points from this video in less than 10 minutes. Learn more about our products or log in

About the Speaker

Nathan Eagle is a co-founder and CEO of Jana, a mobile phone app developer.

Comment on this summary

More on this topic

More by category