Summary of The Third Screen

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The Third Screen book summary


8 Overall

8 Applicability

8 Innovation

7 Style


Chuck Martin is a “mobile evangelist” and the guru of mobile marketing. The CEO of the Mobile Future Institute, Martin is a respected pioneer in the digital interactive marketplace, and an authority on marketing products and services to mobile users. In this book, he expertly segments and details the enormous and burgeoning mobile marketplace, which offers many large-scale and rather easily accessed portals to profit. getAbstract suggests that if you want to learn everything you can about mobile and how your company should plan, organize and handle its mobile marketing, you cannot find a better guidebook.

In this summary, you will learn

  • Why mobile technology is significant for marketers and
  • How to sell to mobile phone users.

About the Author

Chuck Martin is CEO of the Mobile Future Institute and author of The Digital Estate.



Calling All
Mobile technology is your “third screen.” The first is television, which communicates from giant companies to mass audiences. The second screen is the personal computer. The future belongs to the third screen.

Within a year of’s 1997 debut, ...

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    Joél Steinmann 6 years ago
    I like this abstract very much. After the digital natives and the facebook generation we might start innovating the mobile generation.

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