Summary of The Third Screen

Marketing to Your Customers in a World Gone Mobile

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The Third Screen book summary
Mobile marketing is the new worldwide wave. Ride it to reach billions around the world.

Rating

8 Overall

8 Applicability

8 Innovation

7 Style

Recommendation

Chuck Martin is a “mobile evangelist” and the guru of mobile marketing. The CEO of the Mobile Future Institute, Martin is a respected pioneer in the digital interactive marketplace, and an authority on marketing products and services to mobile users. In this book, he expertly segments and details the enormous and burgeoning mobile marketplace, which offers many large-scale and rather easily accessed portals to profit. getAbstract suggests that if you want to learn everything you can about mobile and how your company should plan, organize and handle its mobile marketing, you cannot find a better guidebook.

In this summary, you will learn

  • Why mobile technology is significant for marketers
  • How to sell to mobile phone users
 

Summary

Calling All Cars.com
Mobile technology is your “third screen.” The first is television, which communicates from giant companies to mass audiences. The second screen is the personal computer. The future belongs to the third screen.

Within a year of Cars.com’s 1997 debut, ...
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About the Author

Chuck Martin is CEO of the Mobile Future Institute and author of The Digital Estate.


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    Joél Steinmann 5 years ago
    I like this abstract very much. After the digital natives and the facebook generation we might start innovating the mobile generation.

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